An opportunity to tap into the $2.8 trillion buying power of the Latino community
Banking on Cultura (BOC), is a video podcast that taps into the vibrancy and complexity of Latino culture, entrepreneurship, and all the bonchinche in between.
We mobilize Latinos to embrace their Latinidad, build generational wealth, and serve as a hub for organizations to learn how to market to and do business with our community.
Serving her audience with spicy intellect and the perfect pinch of sass, host Victoria Jenn Rodriguez curates a space where taboo topics are the norm, and Spanglish is the language of choice.
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Latinos spend 20+ hrs. on social media apps per wk.
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70% prefer to surf the web in English
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39% of Latinos feel their underrepresented in entertainment and media
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In 2020, Latinos did $21.6 billion in online spending
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93% of Latinos take action after seeing an online ad
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43% prefer brands that include Latino culture
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Latinos consume more online videos than non- latinos
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18 Million Consume Content via YouTube
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Median age for Latino is 28 vs. 42 of non-hispanic/white; meaning latinos are getting younger and the opportunity to influence their buying decisions is higher
*Claritas 2022 Hispanic Market Report
One of the most vibrant and growing cultures within the U.S., Latinos have some of the most powerful voices, resilient communities, and deep historical roots, with a projection population of 66.5 million in 2023.*
According to Nielsen ratings, the Latino community spends 33.5 billion minutes per year consuming digital content and they're more likely to continue watching when it features someone from their identity group.
20% of the total U.S. population is Latino, the second largest ethic group*
SOCIAL MEDIA FOOTPRINT - Host Victoria Jenn Rodriguez
An engaged, warm audience partners can leverage working with Victoria Jenn.
Combined Guest Reach on Social Media
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